A ‘bit salty’ drink may help to boost blood pressure and lower the risk of cardiovascular disease, according to a new study.
Drink maker Nestlé has launched a new product in India, which claims it contains slightly salty water.
The company, which has been selling a range of bottled water brands, is aiming to help Indian consumers cut down on water consumption and make the most of the country’s scarce fresh water resources.
India has more than 3 billion people, according the United Nations.
The World Health Organisation has estimated that the country has over 10 billion people who have not yet had access to clean water.
The new product is aimed at reducing water consumption, with a daily consumption of 5-10 litres (2.5-3.5 quarts) for men and 3 litres (1.5 gallons) for women, Nestlé India’s chief marketing officer Kalyan Chakraborty told Bloomberg.
It is currently sold in India under the brand ‘Mountain Dew’, but it will be made into a water purifier and marketed nationally in the coming months.
Nestlé India said that the product is not a substitute for water and will not replace it.
“The Mountain Dew water purifying water is a great product that is already used in Indian households and we hope to bring it to market across India in the near future,” Chakrabonty said in an email to Bloomberg.
Nestle India’s Indian-born chief marketing office said that it is testing a range to target different segments of the market.
For instance, the brand will target the Indian population in rural areas and the rural poor.
In addition, it is working with Indian and foreign water providers to create a range in different sizes to target various segments, Chakrabondy said.